Privacy and Personal Information Policy

Top Brands Online (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, services, or interact with us in any way (“Services”).

This Policy complies with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) of South Africa.

1. Important Information

1.1 Purpose of this Policy

This Privacy Policy explains how Top Brands Online collects and processes your personal data when you:

  • Use our website
  • Purchase products or services
  • Contact or engage with us
  • Participate in promotions, surveys, or marketing

1.2 Responsible Party

Top Brands Online is the Responsible Party for your personal data, meaning we determine how and why your data is processed.

1.3 Contact Details

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

You have the right to lodge a complaint with the Information Regulator of South Africa, but we encourage you to contact us first.

1.4 Updates to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

1.5 Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

2. Information We Collect

We may collect the following types of personal data:

  • Identity Data: Name, surname
  • Contact Data: Email, phone number, address
  • Transaction Data: Purchase history, order details
  • Technical Data: IP address, browser type, device info
  • Usage Data: How you interact with our website
  • Marketing Data: Preferences for receiving promotions

We do not intentionally collect sensitive personal data.

3. How We Collect Your Data

We collect data through:

  • Direct interactions (orders, forms, emails)
  • Automated technologies (cookies, analytics tools)
  • Third parties (payment providers, analytics services)

4. How We Use Your Data

We use your personal data to:

  • Process and deliver orders
  • Communicate with you regarding your purchases
  • Provide customer support
  • Improve our website and services
  • Send marketing communications (only if you consent or do not opt out)
  • Comply with legal and regulatory obligations

We only process your data where:

  • You have given consent
  • It is necessary for a contract
  • It is required by law
  • It is in our legitimate business interests

5. Sharing Your Data

We may share your data with trusted third parties, including:

  • Payment providers: PayFast, Ozow, PayGate
  • Courier and delivery partners
  • IT and hosting providers
  • Analytics providers (e.g. Google Analytics)
  • Legal or regulatory authorities where required by law

These third parties are only permitted to process your personal data in accordance with our instructions and applicable law.

6. Cookies

Our website uses cookies to:

  • Improve functionality
  • Analyse website traffic
  • Enhance user experience

You can disable cookies in your browser settings, but this may affect certain features of the website.

7. International Transfers

Some of our service providers may process data outside South Africa. Where this occurs, we ensure that appropriate safeguards are in place to protect your personal information in accordance with POPIA.

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal data from:

  • Unauthorised access
  • Loss or misuse
  • Alteration or disclosure

Access to personal data is restricted to authorised personnel only.

9. Data Retention

We retain your personal data only for as long as necessary to:

  • Fulfil the purposes for which it was collected
  • Comply with legal, tax, and accounting obligations

10. Your Rights (POPIA)

You have the right to:

  • Access your personal data
  • Correct or update your data
  • Request deletion of your data
  • Object to processing
  • Withdraw consent at any time

To exercise these rights, please contact us at info@topbrandsonline.co.za.

11. Marketing Preferences

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

12. Changes of Business Ownership

If Top Brands Online undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction, subject to this Privacy Policy.

13. Complaints

If you believe your personal data is being processed unlawfully, you may lodge a complaint with:

Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/