TOP BRANDS ONLINE
Privacy & Personal Information Policy
1. Introduction
Top Brands Online is operated by Apex41 (PTY) LTD.
We respect the privacy of customers, website visitors and other individuals whose personal information we process.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information.
2. Responsible Party
Apex41 (PTY) LTD
Registration Number: 2026 / 594194 / 07
Trading as: Top Brands Online
Email: info@topbrandsonline.co.za
3. Information We Collect
We may collect:
- Name;
- Email address;
- Telephone number;
- Billing address;
- Delivery address;
- Account details;
- Order history;
- Payment-related information;
- Customer correspondence;
- Product warranty information;
- IP address;
- Device information;
- Browser information;
- Website activity;
- Marketing preferences; and
- Other information reasonably required to provide our services.
4. How We Collect Information
Information may be collected when you:
- Create an account;
- Place an order;
- Complete checkout;
- Contact us;
- Subscribe to communications;
- Submit a warranty claim;
- Submit a return;
- Use our website; or
- Interact with our marketing.
5. Why We Process Personal Information
We may process personal information to:
- Process orders;
- Take payment;
- Deliver products;
- Provide customer support;
- Process returns;
- Process warranty claims;
- Prevent fraud;
- Maintain accounts;
- Improve our website;
- Communicate with customers;
- Send permitted marketing;
- Maintain business records;
- Comply with legal obligations; and
- Protect our legitimate business interests.
6. Dropshipping and Third-Party Fulfilment
Top Brands Online may use third-party distributors and fulfilment providers.
Where necessary to fulfil an order, we may provide relevant customer information to the supplier, distributor, warehouse or courier responsible for fulfilment.
This may include:
- Customer name;
- Delivery address;
- Contact number;
- Email address;
- Order details; and
- Product information.
We only provide information reasonably necessary for the relevant purpose.
7. Payment Providers
Payments may be processed by third-party payment providers.
Payment providers may process payment information in accordance with their own privacy policies and security requirements.
8. Service Providers
We may use third-party providers for:
- Hosting;
- Website technology;
- Payment processing;
- Courier services;
- Fulfilment;
- Accounting;
- Customer support;
- Analytics;
- Security;
- Marketing; and
- Other business functions.
9. Marketing
We may send marketing communications where legally permitted.
Customers may unsubscribe from marketing communications.
Nothing in this policy removes a person’s statutory right to object to direct marketing.
10. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
11. Data Retention
We retain personal information for as long as reasonably necessary for the purpose for which it was collected, or as required by applicable law.
12. Customer Rights
Subject to applicable law, individuals may have rights to:
- Request access to personal information;
- Request correction;
- Object to certain processing;
- Request deletion where legally applicable;
- Withdraw consent where consent is the lawful basis; and
- Object to direct marketing.
13. Data Breaches
If a security compromise occurs that requires notification under applicable law, Top Brands Online will take the steps required by POPIA.
14. Children’s Information
Our services are not intentionally directed at children without appropriate parental or guardian involvement.
15. Cookies
Our use of cookies is explained in our Cookie Policy.
16. Changes
We may update this Privacy Policy from time to time.
The latest version will be published on our website.
17. Information Officer
Information Officer contact:
18. Complaints
Privacy complaints may be submitted to:
Where applicable, a complaint may also be lodged with the Information Regulator.
19. Contact
Apex41 (PTY) LTD
Trading as Top Brands Online
Registration Number: 2026 / 594194 / 07
Email: info@topbrandsonline.co.za